Action programme “Mobility Management”
Developing an evaluation tool and conducting a programme evaluation
Background:
In the face of economic pressure, congested roads, competition for the use of sparse spaces, and the need to save resources, it has become vital for municipalities and businesses to improve their respective situations by relatively affordable means. Against this background, mobility management offers a chance to reorganize transport and that way reduce pollution.
In Germany, several businesses and regional authorities have already taken such measures. These measures are, however, extremely varied and have in many cases been insufficiently documented so that there is only a small basis of knowledge on the effects of mobility management. While some of the steps taken have proved successful, these were bound to specific types of businesses and other conditions and are therefore not easily transferrable.
Aims of the project:
The objective of the mobility management action programme “efficiently mobile” was to initiate mobility management concepts at the municipal and business level. In the course of this project, the action programme was given scientific support and evaluated. The evaluation comprised a process evaluation and an impact assessment (focus of the ISB).
Project contents and structure:
Process evaluation
The process evaluation covered all relevant processes within the action programme. It aimed to record processes during the project (so modifications could be made if necessary), to record and evaluate structural and organisational changes, and to identify factors which support or impair the introduction and implementation of mobility management.
For the process evaluation, data from the regions and on specific consultations was gathered and evaluated.
Impact assessment
All concepts created for the action programme “efficiently mobile” were analysed regarding their effects.
The objective of the impact assessment was to roughly estimate by how much CO2 emissions could be reduced by implementing the concepts. In order to do so, the concepts’ effects on traffic were assessed regarding the potential of the reduction of car trips and mileage. For this purpose, data from the consultations and concepts was gathered and evaluated using a uniform approach.
Interested users were given a free opportunity to assess a location’s potential CO2 reduction using business mobility management themselves. The online tool assesses the reduction of car mileage and the CO2 reduction for the employees’ commutes resulting from a shift from car trips to environmentally friendly transport modes (public transport, non-motorized private transport, walking).
The online tool is available here (in German).
Sponsor:
Federal Ministry for the Environment, nature Conservation, Building and Nuclear Safety (BUMB)
Commissioned by:
Deutsche Energie-Agentur GmbH (dena)
Project duration:
March 2009 – December 2010
Project partners:
Institut für Landes- und Stadtentwicklungsforschung gGmbH (project management)
Chair and Institute of Urban and Transport Planning (ISB)
Contacts at the ISB: